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It has since expanded rapidly in China, which is now the company's single largest market.Pepsi Co spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! KFC's original product is pressure fried chicken pieces, seasoned with Sanders' recipe of 11 herbs and spices.KFC was founded by Colonel Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky during the Great Depression.Sanders identified the potential of the restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952.The new company was named Tricon Global Restaurants, and at the time had 30,000 outlets and annual sales of US billion (around US billion in 2013), making it second in the world only to Mc Donald's.
and the menu options in India include the Hot & Crispy Chicken and Fiery Grilled bucket options, Chicken Zinger Burger, Rice Bowlz, the more recently launched 5-in-1 Meal Box and a range of shakes called Krushers.
After being recommissioned as a Kentucky colonel in 1950 by Governor Lawrence Wetherby, Sanders began to dress the part, growing a goatee and wearing a black frock coat (later switched to a white suit), a string tie, and referring to himself as "Colonel".
The Sanders Court & Café generally served travelers, so when the route planned in 1955 for Interstate 75 bypassed Corbin, Sanders sold his properties and traveled the US to franchise his chicken recipe to restaurant owners.
KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. KFC was one of the first American fast food chains to expand internationally, opening outlets in Canada, the United Kingdom, Mexico, and Jamaica by the mid-1960s.
By branding himself as "Colonel Sanders", Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. Throughout the 1970s and 1980s, it experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business.
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The other investors are CX Partners, Goldman Sachs Group Inc.