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In the app's settings, users have the option to type a word that suits their gender identity.Users also have the option to have this displayed on their profile or not.Based on the results of potential candidates, the app allows the user to anonymously like another user by swiping right or pass by swiping left on them.If two users like each other it then results in a "match" and they are able to chat within the app.This feature was released for the US, UK, and Canada.a members-only service, offering their most exclusive features: Passport, Rewind, Unlimited Likes, five Super Likes per day, one Boost per month, and more profile controls.Using Facebook, Tinder is able to build a user profile with photos that have already been uploaded.Initially, instead of a swiping motion, users would click on either a green "heart" or red "X" to select or move on from the photos shown.As of October 2014, the app was processing over one billion swipes per day, producing about twelve million matches per day.
By May 2013, Tinder was one of the top 25 social networking apps available on the web based on frequency of use and number of users.
In March 2015, Tinder announced the public release of its paid service, Tinder Plus, a feature allowing unlimited matches, whereas the free Tinder app limits the number of right swipes in a 12-hour period.
It has met with controversy over limiting the number of "likes" a free user can give in a certain amount of time, as well as charging prices for different age groups.
As of late 2014, an estimated 50 million people use the app every month with an average of 12 million matches per day.
However, to get to those 12 million matches, users collectively make around 1 billion swipes per day. As of June 2016, If a user of Tinder who is below the age of 18 attempts to use the app, they are met with cards on their deck stating that Tinder is no longer usable by anyone under 18, and that the Tinder team is developing a new app especially for their age group.
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The New York Times wrote that the wide use of Tinder could be attributed not to what Tinder was doing right but to flaws in the models of earlier dating software, which relied on mathematical algorithms to select potential partners.